The disappointed salesman of Coke returns from his Middle East assignment. A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East, I was very confident that I will make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic.

So, I planned to convey the message through 3 posters. The first poster is a man crawling through the hot desert sand... totally exhausted and panting. Second, the man is drinking our Cola and Third, our man is now totally refreshed. Then these posters were pasted all over the place".

"That should have worked", said the friend."

He replied, "Well, I didn't know Arabic, neither did I realize that Arabs read from right to left..."